Digital Marketing Course content list :
This course is designed to help you pass the Google Digital marketing course.
And at the end of the course, You are guaranteed to earn both of Google and Kareng Technologies certificates.
At the end of this course, You will be confident about –
1. Taking a business online : Find out which digital opportunities can most benefit your business and learn how to build your online presence
2. Taking a business Global : Evaluate and plan how to launch your business into new markets around the world.
3. Make it easy for people to find a business online : Learn how to improve your ranking in search engines and improve brand awareness and sales with online advertising
4. Reach more people locally, on social media or on mobile : Learn how to grow your presence and increase engagement with customers locally, over mobile and social media.
5. Reach more customers with advertising : Promote your business through email marketing, videos and display advertising.
6. Track & measure web traffic : Use web analytics to improve and optimise your online marketing
7. Sell products or services online : Use e-commerce to reach more customers and increase sales.
Key areas :
* The online opportunity
* how to set up a clear plan or strategy that will help you achieve your goals and assess your results.
* Digital business strategy
* SEO ( Search engine optimization )
* SEM ( Search engine marketing )
* PPC ( pay per click )
* Web analytics
* Get noticed with social media
* E-mail marketing
* blogging
* Advertising
* Turning data into insights
* Tap into the world of e-commerce and learn how to effectively sell your products online.